Assessing the Globalization Model of Traditional Architecture through Industrialization (Case Study: Rural Areas of Iran)

Document Type : Research Paper


1 PhD student, Department of Architecture, Faculty of Art and Architecture, South Tehran Branch, Islamic Azad University, Tehran, Iran.

2 Professor of Architecture, Art and Architecture College, Mashhad branch, Islamic Azad University, Mashhad, Iran


Purpose: This study has been carried out with the aim of Assessing the globalization model of traditional architecture through industrialization with an approach to sustainable development.
Methods: This studyis practical and analytical in terms of purpose, and is quantitative research. A questionnaire was used to collect data and data analyzed using SPSS software as well as (FARAS & BMW) models.. To mentionThe validity of the questionnaire was confirmed by experts and their reliability was also confirmed using Cronbach’s alpha of 0.89. The statistical population consists of expert professors and elites in the fields of civil and urban engineering, architecture, and rural planning; 30 people were selected as a size based on targeted sampling.
Results: the results showed that economic, social, cultural, political, technological, and environmental dimensions are adaptable to rural areas in Iran. Based on the obtained results of the FARAS model, the cultural dimension with a weight of 0.462 has the highest adaptation, while the political dimension with a weight of 0.280 has the least adaptation. Finally, the results of the BMW model showed that the highest degree of adaptation in the economic dimension belongs to the economic policy variable with a weight of 0.110in the social dimension belongs to the education variable with a weight of 0.107 in the cultural dimension belongs to lifestyle variable with a weight of 0.118, in the political dimension belongs to the government support with a weight of 0.057, in the technological dimension belongs to the technical equipment variable with a weight of 0.079, in the environmental dimension belongs to the sustainable development with a weight of 0.082.
Conclusion: the findings showed that the implementation of an industrialization strategy in the traditional architecture in rural areas of Iran requires access to government support, government policies, political trust, lifestyle, consumption patterns, informing, identity formation, production and distribution, investment, economic policies, economic stability, advertisement and awareness, social marketing, education, social cohesion, technical requirements, upgrading equipment, environmental preservation, ISO compliance, and sustainable development.